patagonia

Specially because being 99% desert, Patagonia is very similar to a place already destroyed by nuclear war, sans radiation of course.

The Amazon and Patagonia regions host very little human population (thank goodness).

I have Patagonia jackets, gloves, socks, even lightweight cotton Hawaiian shirts from the late 90s that I still wear today.

Most wetsuits last me about three seasons, I still wear that first Patagonia suit though.

I think Patagonia is growing primarily because they make really nice stuff, and a little bit because of their great PR.

I still have the same Patagonia fleece that I got when I was 15.

Being born there, I was also surprised, specially because Patagonia economic activity is surging thanks to both fracking and (ironically) wind farms.

I grew up in Bozeman, and I love that Patagonia would open a store in a place that most businesses would ignore wholesale.

I have a Patagonia fleece that I received as a gift in ~1997.

I still use Patagonia shells and jackets I bought in the 1990s.

While I was traveling in Patagonia I was using Instagram to tell a visual story with some pretty long captions, but internet was spotty or non-existent.

I think that's why Patagonia launched this campaign so proudly.

Check out "Let My People Go Surfing", Chouinard's business text, for a recounting of Patagonia's history.

Patagonia could reasonably gain market share (number of people wearing Patagonia) while lowering sales-per-person with the net outcome being higher sales overall.

Just because there's a local (Patagonia) increase in a metric (sales) doesn't mean there isn't a global decrease.

It was a re-commitment to Patagonia's roots and values, and they really believed in it.