bernays

The Dangers of Self-Reference Public relations pioneer Edward Bernays refined the creation and use of press releases.

Edward Bernays and principles of modern PR and advertising would make another excellent topic of exploration.

Press, who had been told by Bernays to watch for something interesting, snapped pictures..

Sigmund Freud lectured in the US in 1909, when Bernays was a teenager.

Most historians believe public relations became established first in the US by Ivy Lee or Edward Bernays (he felt this manipulation was necessary in society), then spread internationally.

Edward Bernays truly was a morally ambiguous vanguard.

> Companies that use group/political identity Isn't this every brand since Bernays came along?

If you're interested to know how and why you've been conditioned to think that way, look up Edward Bernays and his involvement with getting fluoride into the water supply of a number of countries.

Legendary spin doctors like Edward Bernays exploited the tenuous link between dental hygiene and fluoridation to create markets to stimulate fluoride production and to prove the innocuousness of fluoride compounds, thereby heading off lawsuits by factory workers and others poisoned by industrial fluoride pollution.

Adam Curtis's 2002 BBC documentary, The Century of the Self details much more of the history of advertising and propaganda, particularly the role played by Sigmund Freud's nephew, Edward Bernays (who arguably made Freud as well).

An engineer with no social skills will do no better than a marketer with no technical knowledge Edward Bernays (creator of PR and creator of Freud (the product)) might be the best marketing engineer and he hated social events and large groups of people but he understood them and how to manipulate them.

> This is going to make a great case study in the future on how to manage the relationship with user generated content sites By providing members of the general public with quality news aggregation and community management tools, Reddit has thrown a wrench into the gears of public relations, which today still resembles the model Edward Bernays outlined back in the 1920s.

There's over a century of "persuasion technology" (Bernays, etc) that exploits this.

Bernays' 1928 book "Propaganda" is an entertaining intro.

By that I mean reading "Public Opinion" by Walter Lippmann, "Manufacturing Consent" by Chomsky, and "Propaganda" by Edward Bernays, to start.

See also: • Edward Bernays, "Public Relations" (1945) [1] • "Century of the Self", BBC documentary by Adam Curtis [2].

Bernays came up with a plan to dispose of it for free by passing it through the human body.

Bernays book Propaganda might be review for you but its short and it drives home the point.

Edward Bernays, the father of public relations, himself said PR is a just polite term for propaganda.