suing

Really though, their approach is to be known as the company that won't settle and isn't worth suing.

People talk about patent trolls suing startups and main street shops: How many of them actually do anything technically innovative?

Find me a single example of an artist successfully suing for trespassing in such a situation.

Craigslist suing 3taps no more enables the DOJ than would Craigslist simply writing an angry blog post alleging the same facts.

How do they avoid disincentivizing small parties from suing larger ones in this system?

If the customer has enough money or assets, it may be worth suing them.

If anyone should sue anyone, it should be Microsoft suing the contractor.

Flytenow seems to be suing the FAA to get that overturned.

This might deter the troll from suing in the first place.

If it comes to it, I'm sure aggressively shaming them publicly will be far cheaper than suing and eventually as effective.

Another important factor to consider; I am small troll A suing company B.

They don't mind suing individuals, wholesale [1].

Licensing discussions often begin with the potential licensor saying "sue me", or these days, outright suing you first with a Declaratory Judgement.

That said, I think part of the reason to enforce cases like this is that if this clause in the license goes unenforced for long enough with the IP holders not suing, then it becomes an implicit rewriting of the "must provide source" part of the license, and then weakens any later legal case.