A surname from Scottish Gaelic.
Used in a Sentence
ogilvy
Definition, parts of speech, synonyms, and sentence examples for ogilvy.
Editorial note
I remember Ogilvy saying that at his peak, Ogilvy & Mathers was paying something like 70% corporate tax.
Examples19
Definitions1
Parts of speech1
Quick take
A surname from Scottish Gaelic.
Meaning at a glance
The clearest senses and uses of ogilvy gathered in one view.
Definitions
Core meanings and parts of speech for ogilvy.
noun
A surname from Scottish Gaelic.
Example sentences
I remember Ogilvy saying that at his peak, Ogilvy & Mathers was paying something like 70% corporate tax.
Read Ogilvy on Advertising - makes you think all the (non copy filled) adverts of today are crazy.
[1] I choose Ogilvy in particular for two reasons - first obviously, because I know a good DTP guy at Ogilvy.
From Ogilvy UK vice-chairman Rory Sutherland’s TED talk, ‘Life lessons from an ad man’.
Why shouldn't Ogilvy pitch a little disinformation their way, might keep the wolves from the door a day or two longe, eh wot?
As Ogilvy said initial customer research is a must for good copywriting.
The author Rory Sutherland is vice-chairman of Ogilvy Group UK.
What this article is describing is really product positioning, and it is what David Ogilvy described as the single most important aspect of any marketing campaign.
And what kind of stuff did David Ogilvy advocate?
I think it was David Ogilvy who said anyone who wanted to write advertising copy should spend a year working in direct response marketing.
Don't they have connections with Ogilvy and Mather?
That's not at all effective - David Ogilvy is an ad agency executive, in the business of lying, or so I (and others) believe.
Quote examples
One of my treasures is a book called "Ogilvy on Advertising" by David Ogilvy.
I loved "Ogilvy On Advertising" and would enjoy the occasional case study about modern marketing campaigns and brands that features plenty of photos to demonstrate the point.
By the time the Boston VC grasped what was happening, the deal was already gone." [3] David Ogilvy mentions in one of his books that his agency paid as much as 73% tax.
This is a lesson every good marketing class will teach you, and Ogilvy preached: "Our business is infested with idiots who try to impress by using pretentious jargon." But, I suppose when you force the masses to be brief, they won't think of Ogilvy.
Proper noun examples
Dustin may or may not follow in Ogilvy's footsteps, but this kind of thing certainly has precedent.
Ogilvy & Mather sent sales letters to lots of Fortune 500 executives, in order to get them to pay O&M to send similar letters to other people.
It's a pitch to other ad agencies, Ogilvy's competitors.
Frequently asked questions
Short answers drawn from the clearest meanings and examples for this word.
How do you use ogilvy in a sentence?
I remember Ogilvy saying that at his peak, Ogilvy & Mathers was paying something like 70% corporate tax.
What does ogilvy mean?
A surname from Scottish Gaelic.
What part of speech is ogilvy?
ogilvy is commonly used as noun.