gigaom

And if they're on/frequent GigaOM because they are interested in the content there, there's no reason to do their GigaOM-centric interaction anywhere else.

First, the majority of anyone's network is not going to actually cares that someone made a comment on GigaOM.

There's no incentive to move a conversation that already exists on GigaOM to a Facebook comment thread.

For instance, if you logged into GigaOM and left a comment using Facebook Connect, you can tell your friends that you did so.

If they did, they'd be on GigaOM, not on Facebook.

Arrington didnt go to gigaom to talk about crunchpad, He is using his own platform to talk about his own project, for the last year or so.

Pando has been doomed for the past year and I am genuinely surprised it still exists, especially since TheNextWeb and GigaOm, which had actual readers, died badly.

But practically speaking, the real worth Colleen provides to YC is PR control, Colleen is an ex-TechCruncher (with the right tech news contacts, seems she's also worked at Financial Times and GigaOM, and more), she knows what to say and when how to say it.

Gigaom died, but the next person to come along and buy it has an established name that will naturally rank higher in google results, out the gate.