tarnish

Why tarnish your brand with something people won't understand?

Brand tarnish is a long term outcome, therefore it can not be seen in typical a/b testing cycles.

And then he makes the illogical leap that if you give gifts you are guilty by association, trying to tarnish Christmas as it goes.

Beyond my earlier described "inner circle," in the past several years, he's done more to tarnish the image of the free software community than to help it.

To feign complete outrage over being spied upon yet happily tarnish relations with a sovereign nation to catch the whistleblower.

I've seen full campaigns to try and tarnish Wikipedia as having some kind of secret underground conspiracy against another group.

It's one thing to risk burning your own bridges, but it's completely inconsiderate to possibly tarnish the reputation of someone who spoke up on your behalf.

Out of the thousands of patients a doctor sees, all it takes is one minor slip-up to drag them into a legal battle that may very well tarnish their record, cost millions of dollars, and result in losing their license.

People interested in Bitcoin are worried that this will tarnish the system's reputation and/or lead to additional adversarial interest from government and other parties.

You will not see a single mention of the competition on Apple's site or in any of their promotional materials, because of exactly what this article explains: aspirational brands do not compare themselves to those brands beneath them, because it would tarnish the brand.