(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
Used in a Sentence
loss-leader
Definition, parts of speech, synonyms, and sentence examples for loss-leader.
Editorial note
Except the loss-leader is being used to steal users from other streaming radio services that _are_ currently paying labels & artists.
Examples7
Definitions1
Parts of speech1
Quick take
(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
Meaning at a glance
The clearest senses and uses of loss-leader gathered in one view.
Definitions
Core meanings and parts of speech for loss-leader.
noun
(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
Example sentences
Except the loss-leader is being used to steal users from other streaming radio services that _are_ currently paying labels & artists.
Just because some artists put their music on free media doesn't mean that a corporation can use that music as a loss-leader to sell their service.
That's a specific (but common) use of the loss-leader strategy, but not the definition.
If you never on-board investors and never depend on a loss-leader strategy for capturing market, you can small-business yourself from you mid-twenties to retirement and beyond.
They are a loss-leader, plain and simple.
Because it's a little bit similar to exploiting the snot out of a loss-leader product- a good-faith offer extended to generate some good-faith business, that is frequently a good thing for everyone.
Quote examples
(Other than as a loss-leader for live shows and a "giving back to the community" sort of charitable thing) Either way I doubt Apple Music would take off if they told the top artists that they were going to full Robin Hood on them.
Frequently asked questions
Short answers drawn from the clearest meanings and examples for this word.
How do you use loss-leader in a sentence?
Except the loss-leader is being used to steal users from other streaming radio services that _are_ currently paying labels & artists.
What does loss-leader mean?
(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
What part of speech is loss-leader?
loss-leader is commonly used as noun.