lipitor

The guy who invented lipitor ($120 billion in revenue) was unceremoniously laid off from Pfizer for his trouble.

The most profitable drug ever is Lipitor which is entirely based on reducing the threat of future health problems.

A quick literature search found Lipitor to be more efficacious[3] (Double blinded, placebo controlled, n = 1049).

I'm sure this stat isn't just cold/flu meds, but probably including blockbusters like Lipitor vs generic as well.

Total Lipitor revenues over it's entire lifecycle amounted to a little over $100 billion.

For one thing, the patent has expired and Lipitor now has substitutable generics available.

I have genetic high cholestrol (I'm on 80 mg lipitor) and I suffer from gastric reflux and excessive gas.

Something like Lipitor people take forever, so its use will grow over time.

That way, users of lipitor would get updates on Ranbaxy's antics too.

You can go to Walmart and get a Lipitor Rx for $4/month.

Wonder drugs such as Lipitor are now in the public domain.

It's sort of like people complaining that Lipitor costs $5K/yr.

With a Number Needed to Treat of 100, can Lipitor really be considered a "wonder drug"?

"A quick literature search found Lipitor to be more efficacious[3] (Double blinded, placebo controlled, n = 1049)." The academic literature generally isn't a reliable source for information about pharmaceutical drugs, unless it's one of the NIH trials or another trial sponsored by an independent entity.

If Pfizer wants to change people's minds about Lipitor, their advertising should take the form of a sponsored independent study that shows better outcomes for patients on Lipitor.

People at mid-life who made shitty decisions for most of their lives and now need Lipitor/Coumadin/a treadmill/a gravestone.

That is, if your doctor writes a script for Lipitor, the pharmacist is required to fill it with the generic unless the doctor writes (DAW = dispense as written).