inditex

The article is from Spain - the birthplace of Zara, Inditex and fast fashion.

In clothing retail, Inditex (Zara) [1] is an excellent example of achieving success through shortened cycle time.

He worked in the garment industry, for a company that would manufacture clothes for Inditex etc.

In this way, Inditex takes the fashion pulse of the world.

We can see often how inditex and others copy designs.

The innovations in logistics by Inditex are amazing.

The only one bigger is Inditex from Spain.

That means that if Inditex stores in London, Tokyo and São Paulo all have customers responding enthusiastically to, let’s say, sequined cranberry-colored hot pants, Inditex can deliver more of these, or a variation on hot pants, sequins or that cranberry color, to stores within three weeks.

Yet, most people just look at Inditex, say "wow" only to turn around without having learned anything from it.

> Ms Nguyen said: "Going against a massive corporation like Zara/Inditex is a terrifying position to be in.

What I find interesting is the forces that enabled this explosion are potentially the same or similar forces that has enabled the development of fashion that isn't necessarily "fast fashion" in a F21 or Inditex sense.

They also monitor customers’ reactions, on the basis of what they buy and don’t buy, and what they say to a sales clerk: “I like this scooped collar” or “I hate zippers at the ankles.” Inditex says its sales staff is trained to draw out these sorts of comments from their customers.

The one I admire the most is from a previous generation: Amancio Ortega, from Inditex.

Inditex has revenue of about $23 billion, Gap is around $16 billion, Primark is around $8 billion.

Inditex’s higher labor costs are offset by greater flexibility — no extra inventory lying around — and on faster turnaround speed.