unsophisticated

How about if they are small, unsophisticated investors?

As a sophisticated trader, it may be of value for me to mix my flow with that of unsophisticated retail traders.

The complaint here boils down to that an unsophisticated viewer might think that sponsored content was what was originally liked when it was actually not.

But the arguments that Groupon is a scam or not a real business or that they're going to have to close up shop any day now range from unsophisticated to dishonest.

Opaque ad/page fitness scoring keeps unsophisticated bidders guessing about the direct effects of their bid changes.

Often the very young, the untraveled, the naïve, the unsophisticated deplore these formalities as "empty," "meaningless," or "dishonest," and scorn to use them.

In many cases, these problems can be solved with relatively unsophisticated applications.

Economics has always been based on statistics -- even highly sophisticated statistics -- but the inputs, so to speak, have been pretty unsophisticated.

I think the abundance of information available to be mis-interpreted by unsophisticated retail investors is part of the problem.

Given that a lot of their sites have been broken into with relatively unsophisticated means, such as SQL injection, I think that many Sony sites are certainly in the "low-hanging fruit" category.

Americans have the optimism and energy of youth, but they're also comparatively unsophisticated.

"Sophisticated" is a specific finance term[1]; "unsophisticated" isn't a pejorative in this case, it doesn't imply anything other than a lack of experience in securities trading.

Many HNers are unsophisticated about pricing to extract value from mutually beneficial business relationships -- you should not be unsophisticated in this manner.

Jailing them is the unsophisticated approach.> When the media feels in any way uncomfortable roundly criticizing the government?There's a sliding scale here that is incredibly hard to judge, because a lot of the time the media is "uncomfortable" criticising the government because they care about access, or because they don't think their audience or their advertisers will want to read/hear/watch it.