recurring

I was up and running and accepting recurring payments in less than an hour or so.

He moves jobs every 6-12 months which means a recurring bounty for the recruiter and a raise for the sociopath.

Better yet, never sell something "lifetime" without at least some kind of low recurring fee to cover nominal costs.

Healthcare in EU countries is seen as the recurring cost of keeping the citizens healthy, and hence healthcare is managed as a cost centre and not a profit centre.

It happens that their product is broadly used by the Internet community and that said product provides recurring revenue.

Turn some of those clients into referrals and some into recurring engagements / retainers / etc, and your business will be much, much more stable, more lucrative, and less stressful.

Thus a speculative hit to word of mouth does not weight very persuasively against a demonstrable massive increase in recurring subscription revenues.

They are great: a simple, tiny API that abstracts away huge chunks of the complications around taking credit cards -- you don't need a merchant account, they handle 99% of PCI compliance, they handle pro-rating and recurring billing natively.

Bob may not run a software company, but if Bob were to hypothetically talk to people who did, Bob might hear it is difficult to pay engineering salaries with word of mouth but monthly recurring subscription revenues do not have this downside.