Hype in a sentence as a noun

Lots of froth, lots of buzz, lots of hype.

Wow, the GitHub hype machine is working extra hard these days.

"I had already been doing Ruby for a couple years when all of this hype came to a peak.

Internet hype has us chasing VCs and tweets, working jobs we hate so we can buy **** we don't need.

I love that this is the top story on HN. I only wish that PG got as much flack for his startup economics hype piece[1] and proposition to compress a lifetime's worth of work effort into four years.

I think the thing that amuses me most about the current Go hype is when people defend the language with statements along the lines of "it is supposed to be boring"[1].

Hype in a sentence as a verb

I find most programmers avoid this completely, knowing that they're simply using the best tool available for the job, and ignoring the hype, criticism, and fanboyism.

Somehow in the middle of the media hype about sexism, I had assumed I must be doing something wrong and was trying to figure out what was inappropriate about my behavior.

There was a lot of hype about the best new testing methods with RSpec and this new thing called Cucumber, 100% paired programming all the time, 100% TDD, and 110% test coverage, fat-model, skinny-controller, decorators and service-based architectures, and on and on.

The fact that its announcement may have been accompanied by conventional marketing hype and by what may have even been a cynical deal with news outlets to agree to promote it on a big shopping day only confirms the seriousness of the effort, in my view.

I'm a "scientist" and I get to sift through a lot of hype on a daily basis; what I appreciate most are focused rational arguments, even if I ultimately disagree; I don't like fluff, even if I've used it from time to time, and certainly I've fallen for it.

Gabriele seems to believe or hope that the masses will see his "repost" of his own app and be stricken by the desire to do the ethically right thing and uninstall all of the rushed clones and install the legitimate version and play it with all the fervor and excitement as if the global 2048 hype still currently existed.

Hype definitions

noun

blatant or sensational promotion

See also: ballyhoo hoopla plug

verb

publicize in an exaggerated and often misleading manner