Telemark in a sentence as a noun

I'm pretty sure they're referring to Lenny the telemarketer bot.

Every dictionary I checked [1] [2] [3] [4] specifies that telemarketing is marketing via the phone.

The telemark turn is more stable than other methods, particularly in soft snow, when your boots aren't attached at the back, which is necessary for efficient movement on flat and uphill areas.

Telemark definitions

noun

a turn made in skiing; the outside ski is placed ahead and turned gradually inwards