Suaveness in a sentence as a noun

Hackers are not exactly known for their suaveness as a group.

On the other hand, there are indeed many scientists/engineers who look/act "nerdy" or don't have the suaveness of people we typically see on TV. I think what GP is saying is that typically companies will put forward people who are good-looking and charismatic for PR, so it's nice to see someone different and unpolished be center-stage in the public eye.

Suaveness definitions

noun

the quality of being bland and gracious or ingratiating in manner

See also: suavity blandness smoothness