Hortatory used in a sentence

Hortatory in a sentence as an adjective

The tone you are taking here is preachy and hortatory.

"Why are ads that consume a few too many CPU cycles more morally repugnant than ads that nearly invisibly manipulate a consumer's search results with undermining, misdirecting, or hortatory messaging?

Wait: paid messaging, articles stealthily written by PR flacks, "native" ads, in-feed hortatory messages masquerading as intelligent editorial content ---- this stuff is better than traditional ads?