Tie-up used in a sentence

Tie-up in a sentence as a noun

For eg. the Star Wars tie-up, Lord of the Rings, etc. some of these work, some don't.

Interesting how they use QR codes to tie-up the installation flow.

No, I arrived at that conclusion because KitKat and Google have both publicly announced the tie-up, and Google doesn't seem to understand, or more likely doesn't care, what it means to actively promote a company like Nestle.