Never-say-die used in a sentence

Never-say-die in a sentence as an adjective

Startups are a gung-** never-say-die world where quitting is very much frowned upon but the reality can be tough.

The never-say-die bromide of startup cofounders the world over is mostly ********.

You can't sell a generation on the never-say-die entrepreneur ethos and then tsk-tsk when they show up at your office uninvited.